Culture Masters Announces the Official Inauguration of the International Advisory & Directors' Board (IAB), Marking a New Milestone in Global Leadership

Feb 23, 2025

Culture Masters (President Park Seongyong) has officially upgraded its International Advisory Board (IAB) to the International Advisory & Directors' Board, marking a significant step in its governance and global leadership structure. With this transformation, the first 16-member Board of Directors from 15 countries has been appointed, reinforcing Culture Masters' commitment to advancing the global intangible cultural heritage (ICH) sector.

Strengthening Governance and Expanding Global Influence

The decision was finalized by Culture Masters' Executive Office (EO) to enhance the organization's strategic advisory capacity and decision-making process. The revised structure emphasizes advisory and governance roles, ensuring that each Director actively contributes to Culture Masters' long-term growth, cultural diplomacy, and sustainable development initiatives.

The Board of Directors will serve a two-year term (February 2025 – February 2027). Directors who make significant contributions may be considered for reappointment, ensuring continuity in leadership and vision.

Under this framework, Directors will play a pivotal role in guiding Culture Masters' major programs, including:

  • Arirang Masters Program
  • World Intangible Heritage Festival & Contest (WIN 2025-2030)
  • 2025-2030 Mid-Term Strategy

Additionally, Directors will be active in global partnerships, funding & sponsorship strategy, and strategic coordination.

Roles and Responsibilities of the International Advisory & Directors' Board

  • Strategic Leadership: Providing guidance on Culture Masters' strategic direction, global projects, and sustainable cultural development models.
  • Governance and Decision-Making: The Board will meet twice a year, with additional extraordinary meetings when necessary for swift decision-making.
  • Geographic and Disciplinary Representation: Comprised of renowned international experts in cultural heritage, diplomacy, arts, and sustainable development, bringing diverse perspectives to Culture Masters' initiatives.
  • Advisory Support to ICAPI: The Board will contribute to the International Culture & Arts Promotion Institute (ICAPI), an affiliated entity supporting ICH preservation and cultural promotion.
  • Global Expansion: The President & CEO of Culture Masters has the authority to appoint new Directors from unrepresented countries, further expanding the organization's global reach.

A Milestone for Culture Masters' Future Growth

This strategic transformation strengthens Culture Masters' role as a global leader in intangible cultural heritage, fostering stronger governance, deeper international cooperation, and more effective decision-making.

With the official formation of the International Advisory & Directors' Board, Culture Masters is set to accelerate its vision for a global cultural network, ensuring the sustainable development of ICH worldwide.

The establishment of the International Advisory & Directors' Board marks a historic step forward, setting the stage for a stronger, more unified leadership dedicated to preserving and promoting cultural heritage on an international scale.

🔹 View IAB Directors' Profiles
🔹 View Culture Masters' Work