2025-2028 Initiative

World Intangible Heritage Network (WIN)

The World Intangible Heritage Network (WIN) is a global initiative designed to celebrate, protect, and innovate within the realm of intangible cultural heritage (ICH). Running from 2025 to 2028, WIN features competitions, forums, exhibitions, and performances aimed at fostering cross-cultural solidarity and sustainable development.

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International Boosting & Showcases

Providing global showcases and boosting the creative industry through platforms that enable cultural practitioners to demonstrate excellence and innovation.

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Global Cultural Exchange Programs

Fostering international collaboration and knowledge sharing between communities.

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Collaborations with Experts & Institutions

Partnerships with leading cultural organizations and heritage specialists worldwide.

ICH Digital Solutions Project

Preserving cultural heritage through innovative technology

The ICH Digital Solutions (ICH Masters) project develops cutting-edge digital tools for preserving and revitalizing intangible cultural heritage. Our comprehensive approach combines artificial intelligence with interactive learning platforms to ensure long-term accessibility and sustainability of cultural traditions.

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AI-Powered Cultural Archives

Advanced archiving systems that capture, categorize, and preserve cultural knowledge using machine learning and natural language processing.

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Interactive Learning & Engagement

Immersive digital experiences that connect new generations with cultural traditions through interactive storytelling and virtual experiences.

Digital Heritage Platform Visualization
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Global Digital Accessibility

Cloud-based solutions ensuring cultural heritage is accessible worldwide, with multilingual support and optimized for various devices.

Arirang Masters Designated in Year 2023 and 2024.

Experience the Power of Culture Masters' Program

Arirang Master Award Program

Launched in April the Arirang Master Award Program celebrates outstanding achievements in intangible cultural heritage Overseen by the International Advisory amp Directors' Board IAB of Culture Masters this initiative honours exceptional practitioners for their artistic talents and contributions to preserving the vitality of cultural heritage in their communities Inspired by the spirit of Arirang a cornerstone of Korean heritage the...

Arirang Culture Connect

Arirang Culture Connect is an international cultural news and knowledge platform operated by Culture Masters committed to the preservation promotion and global exchange of intangible cultural heritage Published through arirangculture news the platform provides authoritative cultural reporting analytical features and curated narratives that highlight traditional arts oral heritage performing arts craftsmanship rituals and community-based cultural practices from around the world...

Global Leadership & Creative Capacity

Culture-Based Global Leadership Creative Talent Development ProgramAdvancing Global Education through Culture Creativity and Ethical CompetenceCulture Masters designs and delivers advanced customised education and training programs that empower cultural practitioners artisans creative professionals emerging youth talents and community stakeholders to thrive sustainably within an increasingly complex global cultural economy Centred on the CM Global Academy and in strategic alignment with the...

Shema International School Program

Culture-Based Global Education ProgramIntegrating Esports K-Pop Creativity and Cultural Ethical LeadershipShema Global School represents a next-generation global education model that establishes a new standard for talent development at the intersection of esports and gaming K-pop and digital culture creative industries and culture-based ethical education Designed through a strategic partnership with Culture Masters the school moves beyond conventional skills-focused training to...

Cutting-edge Consultancy for Cultural Advancement for Sustainable Development

We work together with a group of cultural experts with the best international experience at home and abroad to provide the highest quality service Our experts have worked internationally in a variety of roles including senior program experts professors facilitators researchers writers editors and directors and have produced results that reflect the latest cultural trends

Cultural Heritage

Join Us in Promoting Cultural Heritage

The Arirang Master Designation Program, managed by Culture Masters, honors exceptional artists who safeguard and advance cultural traditions worldwide. Your support as a sponsor, donor, or partner will empower communities, enhance global visibility, and celebrate cultural legacy. Together, we can make a lasting impact on our shared heritage.

For more information, visit our Sponsorship Program page or contact us at culturemasters.1@gmail.com.

We collaborate with top experts in the cultural field.

“Culture Masters” refers to maestros who have reached a considerable or distinguished level in the diverse fields of arts, culture and heritage. They are the face of our main creators, cultural community, and our own role models.

News

Our Latest News

International Esports Committee and Culture Masters Forge Partnership for Culture-Centered Global Education

2026-01-18

The International Esports Committee (IEC) and Culture Masters have announced a strategic partnership aimed at developing a new model of global education that integrates esports, K-pop, and cultural–ethical learning.

Arirang Masters Award, Cultural Diplomacy, and the Future of Living Heritage

2025-12-16

Arirang Masters Award, Cultural Diplomacy, and the Future of Living HeritageThe Spirit of Arirang Resonates in New Delhi Encountering the Cu

Bridging Tradition and Innovation: Launch of the Advocacy Alliance for Culture Masters

2025-10-29

– A New Model of Cultural Partnership: Building Synergy between an International Cultural Enterprise and a Non-Profit Institution[Arira

WIN EXPO 2026 – A Global Open-City Collaboration for Living Heritage

2025-08-01

Beginning in 2026, the World Intangible Heritage Network (WIN) will inaugurate a new chapter of global cooperation through the WIN EXPO 2026 – A Festival of Living

ICCN and Culture Masters Sign Strategic MoU to Co-Organize WIN 2025–2028

2025-06-10

In a ceremony held in Songdo, Incheon on May 31, 2025, the Inter-city Intangible Cultural Cooperation Network (ICCN) an

Culture Masters Welcomes UK & France Experts to IAB

2025-03-11

As part of a strategic initiative to strengthen its International Advisory and Directors' Board (IAB), Culture Masters CEO Park Seongyong has announced the appointment of two distinguished experts from the United Kingdom and France as new IAB directors. T

Culture Masters' International Advisory & Directors' Board Unanimously Endorses WIN 2025-2028

2025-03-11

- The World's First Intangible Heritage Olympics to be Held in Korea in Fall 2028![Arirang Culture Connect, 3 March, 2025]On February 27, 2025, during the 5th Internation

Culture Masters Successfully Convenes 5th International Advisory & Directors' Board Meeting

2025-03-11

Seoul, South Korea – February 27, 2025 – The 5th International Advisory & Directors' Board (IAB) Meeting of Culture Masters was successfully held via Zoom, marking a historic milestone as the first official session of the upgraded IAB after its formal

Culture Masters Announces the Official Inauguration of the International Advisory & Directors' Board (IAB), Marking a New Milestone in Global Leadership

2025-02-23

Culture Masters (President Park Seongyong) has officially upgraded its International Advisory Board (IAB) to the

In Fall 2028, the World Intangible Heritage Festival is Coming

2024-12-11

Building a Global Cultural Exchange Platform: Culture Masters’ Initiative for Intangible Heritage Artists and Communities ---------------------- A Vision for a Global Platf

Hwasun International Forum on Dolmen Tourism Revitalization Marks Success with Key Agreements for Global Collaboration

2024-11-19

- Exploring the Historical and Tourism Value of the Hwasun Dolmen Site and Mosan Village, Best Tourism Village

Turtle Island Conducts On-site Survey to Host 2026 Asia Pacific Harmonica Festival

2024-11-13

- The Korean Harmonica Federation leadership held a practical consultation at Geobuk Island On September 6, the Korea Harmonica Federation conducted a field survey on Geobuk Island, Siheung-si, Gyeonggi-do, arranged by the international cultural organization Culture Masters, to hos

Culture Masters and the International Institute for Central Asian Studies (IICAS) Sign MoU for Global Cultural Heritage Preservation and Urban Development

2024-10-13

On October 9, 2024, a signing ceremony for the M

New Arirang Masters: Celebrating Global Cultural Diversity

2024-09-14

Culture Masters Expands International Advisory Board with Global Experts.

2024-06-03

Join Our Global Online Newspaper Team as a Reporter

2024-04-18

Unveiling Arirang Culture Connect: Pioneering Global Intangible Heritage Online News Platform Emerges

2024-04-06

Culture Masters, a non-governmental cultural institute based in Incheon, Korea, under the leadership of its CEO, Dr. Seong-Yong Park, has recently unveiled an

Deadline for the 2024 2nd half nominations: 20 May 2024

2024-04-04

03 April 2024 The submission deadline is fast approaching for nominations to the Arirang Master Designation Program in 2024.This year, nominations for the examination in the 2nd half IAB meeting must be submitted by 20 May 2024(Mon.), using the Official Nomination Form. S

3rd IAB Meeting Highlights Progress in Global Cultural Preservation Efforts

2024-03-05

Designation of Arirang Masters by Culture Masters Enhances Visibility of World Intangible Cultural Heritage

2024-03-05

During its recent International Advisory Board meeting, the designation of 7 Arirang Masters from 4 countries, including India, Kyrgyzst

Culture Masters Welcomes New Experts to International Advisory Board

2024-01-16

Culture Masters is excited to announce the addition of three distinguished members to its International Advisory Board (IAB). These additions bring valuable insights and expertise from different corners of the

Unlocking Turkic Knowledge: Launch of the Comprehensive Encyclopedia of Turkic Humanities in Korean

2024-01-17

The Encyclopedia of Turkic Humanities i

Culture Masters Unveils Strategic Discussions at Extraordinary International Advisory Board Meeting

2023-12-18

Culture Masters, in an extraordinary International Advisory Board meeting from December 12 to 26, 2023, announced pivotal decisions to shape its future initiatives.Key outcomes : 1. Report on Activities: ◦ Review of Draf

Dr. Vakil Jayarajan, appointed as Secretary General of ICCN

2023-12-02

We are thrilled to announce the recent appointment of Dr. V. Jayarajan who is an esteemed Culture Masters’ Advisor as the Secretary General of the Inter-City Intangible Cultural

Prof. Amareswar Galla, Advisory Board Member, appointed as Pro Chancellor at Kalinga Institute of Social Sciences

2023-11-28

We extend our heartfelt congratulations to Prof. Amareswar Galla, a distinguished member of the International Board of Culture Masters. He has recently been appointed as the Pro Chancellor of the Kalinga Institute of Social Sciences, the world's largest ind

9th ICCN GA held successfully in Kozhikode, India

2023-11-16

- 100 representatives from 26 countries participated from 10~14 November- Folkland India (V. Jayarajan) elected as New Secretariat- Three entities including Culture Masters approved as Associate Member

2nd IAB Meeting Report

2023-11-06

The second meeting of the International Advisory Board (IAB) of Culture Masters Inc.was successfully convened online on October 27, 2023. Culture Masters(www.culturemasters.org) is a distinguished non-governmental organization in theRepublic of Korea, committed to the advance

The Peruvian Embassy Acknowledged as a Sponsor of WEPAF

2023-09-05

Dr. Seong-Yong Park, Executive Chair of WEPAF, paid a courtesy visit to the Peruvian Embassy and had a meeting with honorable Ambassador of Peru, Mr. Paul Duclos, on 24 Augu

The Nomads World Culture Festival in Ulaanbaatar, Mongolia

2023-09-10

The Nomads World Culture Festival took place from 17 to 21 August 2023 in Ulaanbaatar, Mongolia. Around 1,500 intangible cultural heritage bearers participated. Representatives from Mongolia, Hungary, Kazakh

2023 World Tea Culture Industry Conference

2023-10-12

The World Tea Culture Industry Confer

First Int’l Advisory Board Meeting

2023-09-14

Culture Masters (CEO Seong-Yong Park) conducts international business activities to raise awareness and support the creative activities of cultural artisans and cultural com

Celebrating the Launch of Culture Masters with a Meaningful Inauguration Event

2023-09-14

The news highlights the initiation of Culture Masters, marked by a significant founding event that took place on March 3, 2023. The event brought together experts from diverse fields who participated in various activities to commemorate the establish